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PROJECT PATCH

Background: July 2018

Role: Graphic Design

Tools: Adobe Suite

 

OVERVIEW

BACKGROUND

This project began after I was introduced to a nonprofit in New Delhi, India called Pins and Needles, that empowers women in underprivileged situations by teaching them how to embroider and sell their work. In 2018, I partnered with Pins and Needles to create Project Patch, a social enterprise-type venture. I decided to buy hand-embroidered work from this group of women, and then convert and sell the embroidery as iron-on patches in the US. I chose to market my products towards a target demographic of young women (ages 15-25). 

 

At the beginning of this venture, the patches I sold featured embroidery with pre-made, generic designs from templates. Soon after starting, I chose to design a series of original patches to better tailor my product towards my demographic and represent Project Patch’s mission of empowering women. 

ACHIEVEMENTS

1) Through Project Patch, I have sold more than 100 total patches and patch products, resulting in $1420 in sales

2) ~65% of total sales made have been from my originally-designed patches, making up more than half of Project Patch's revenue

BUSINESS GOAL

Create a product that the consumer can better relate to; success metric: product sales

DESIGN GOAL

Design original patches that are feminine, vibrant, and natural

The patches I sell are emblematic of each Indian women's journey with embroidery, and serve as pieces of her own progress with the craft. No two patches sold are exactly the same. Therefore, I wanted to design patches that illuminated this sentiment, while also creating a product that my target demographic would be excited to wear and buy.

CREATION

ILLUSTRATIONS

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swimsuit ai.png
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pizza ai.png
cherries ai.png
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HAND-EMBROIDERED PATCHES

SWIMSUIT FINAL.png
HOT PANTS FINAL.png
TENNIS SHOES FINAL.png
CHERRY BLOSSOM FINAL.png
ABSTRACT FACE FINAL.png
PIZZA FINAL.png
FINAL GOLD WOMAN.png
CHERRIES FINAL.png

THE CREATORS

Pins and Needles consists of over 40 incredible women in New Delhi who embroider and sew. I had the privilege of going to India in 2018 and meeting six women who embroidered for Project Patch: Sunita, Jyoti, Ani, Pragyan, Basanti Roy, and Amrita. These women made my vision come to life.

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